Art direction
Graphic design
Visual identity


TBWA Studio Neboko

Welcome to Tele2's new visual style. Why a new style? To make Tele2 more recognisable and fresh again. From now on, Tele2 is fully committed to yellow, the diagonal the dominant shape in the design language and a new design system to keep innovating. The tone of voice is grown-up but still fun and rebel. And the Tele2 font in a new perspective is the finishing touch.