Role
Creative direction
Graphic design

Client
Tele2

Agency
TBWA Studio Neboko

2021 — A new visual identity to make Tele2 more recognisable and fresh again. From now on, Tele2 is fully committed to yellow, the slant as core in the design language and a new design system to keep innovating. The tone of voice is more grown-up but still fun and rebel.


Tele2 merged with T-Mobile NL into Odido in 2023.










Mark