Role
Creative direction
Graphic design
Client
Odido
Agency
TBWA Studio Neboko
2023 — Developing a new brand with a fresh, outspoken identity is the type of question that doesn’t happen very often. Especially when the brand already has over 8 million customers. One thing was clear: we wanted to break the brand loose from all conventions and shake up the telco market. After more then 1 year of secret development and preparation, the Dutch T-Mobile and Tele2 was turned into Odido overnight.
