Role
Art direction
Graphic design
Client
Menzis
Agency
DDB Amsterdam
2019 — Rebranding of Menzis’s SamenGezond into an independent brand that's here to serve everyone. Challenge was keep it low cost and to work with a free Google typface and only re-skin the platform. The ampersand became the brand and campaign vehicle to get the message across that it's more fun and easy to stay healthy together. The result is a new logo, visual identiy and visual guidelines which enabled SamenGezond to do the execution in-house.
