Art direction
Graphic design
Visual identity
Client
Menzis
Agency
DDB Unlimited
Rebranding of Menzis’s SamenGezond in 2019 into an independent brand that's here to serve everyone. The ampersand became the brand and campaign vehicle to get the message across that it's more fun and easy to stay healthy together. The result is a new logo, visual identiy and visual brand guide in which SamenGezond can independently reshape the platform.
