Art direction 
Graphic design
Visual identity
User experience

Client
MG Motor Europe

Agency

DDB / Red Urban



Rebranding of the iconic car brand MG for it’s re-introduction in Europe with all electric models as MG Electric. The result is a new logo, visual identiy, website and visual brand guide. In september 2019 the brand was launched in Norway and The Netherlands with many more countries to follow. 



mgmotor.eu ︎









Mark