Graphic design
Package design

Client
HAK

Agency

DDB Unlimited

For HAK, one of the largest vegetable brands in Northern Europe, DDB introduced a new solution for this problem: The Helping Plate. A dinner plate that is designed based on scientific insights, gathered by Wageningen University & Research, and nudges kids into eating more veggies – without them knowing it. For sale at the Bijenkorf.




hak.nl/hethelpendebord ︎


waarmakers.nl/helpendebordvoorhak  ︎







Mark