Role
Graphic design
Package design
Client
HAK
Agency
DDB Amsterdam
2020 — For HAK, one of the largest vegetable brands in Northern Europe, DDB Amsterdam introduced a new solution for this problem: The Helping Plate. A dinner plate that is designed based on scientific insights, gathered by Wageningen University & Research, and nudges kids into eating more veggies – without them knowing it. For sale at different vendors.
