User experience

Client
Adidas

Agency
DDB & Tribal Amsterdam

The new modular system for adidas.com/football. Exciting visuals and interactions trigger visitors to quickly dive deeper in the story. Dynamically stackable modules allow variety in narrative and constant improvement in site performance. After a succesful run in 2017, the framework was rolled out across the entire adidas.com.




adidas.com/running ︎

adidas.com/football ︎












Mark